Using hashtags on Instagram can significantly enhance the reach of your content, engage in conversations, monitor brand mentions, and join relevant discussions. Hashtags act as categorizers, enabling users to easily follow specific topics with a single click. Developing an effective hashtag strategy requires regular research and best practices to ensure you maximize their benefits. Understanding the different types of hashtags will guide your strategy and direct your research efforts.
Types of Hashtags for Instagram for Your Small Business
There are six common types of hashtags you will frequently encounter on Instagram:
Branded Hashtags: These hashtags link to a specific brand or campaign. Think #shareacoke by Coca-Cola or #dreambigprincess by Disney.
Industry Hashtags: These are hashtags specific to what your business does for your target audience. A few examples of product or service hashtags are: #learntocode #hairstylist #medspa
Specialty or Niche Hashtags: Niche hashtags take your industry hashtags further and drill down into your niche. A few examples are: #weddingflorist #onlinecodingcourse #childrenshairsalon
Community Hashtags: Community hashtags are used to link up and follow specific online communities. One example of this type of hashtag is: #knittersforchange
Location Hashtags: Location hashtags take your industry and niche tags another step further. If you are a local business, location hashtags are vital in your strategy as they can help you connect with an audience looking for local options. An Example of a location hashtags is: #childhaircutsphiladelphia
Special Event, Holiday, and Observance Hashtags: Holiday and event hashtags are self-explanatory. They link up with special events that people might want to follow online. An example of a special event or holiday hashtags include the following: #NationalIceCreamDay
Tips for Effective Instagram Hashtag Usage
To make the most out of hashtags on Instagram, you need the right ones. How do you find the best hashtags to connect your business to your ideal customer? Start with good-old research:
Begin by brainstorming a list of relevant hashtags or utilize a hashtag tool to expand your options.
Look into popular hashtags, explore similar hashtags, and analyze relevant statistics.
Develop a set of hashtags to use and consistently revisit your research.
Take advantage of social media scheduling platforms that offer analytics tools to determine which hashtags perform best for you.
Limit the Number of Hashtags Per Post
While Instagram allows up to 30 hashtags per post, it is advisable to use only 3-5 hashtags. This guideline, recommended by Instagram's creator account, ensures that your content remains focused and avoids overwhelming your audience. By keeping the number of hashtags concise, you maintain a sense of credibility and promote a more targeted reach.
Decide Whether to Include Hashtags in the Caption or First Comment
Instagram has confirmed that hashtags are effective in both the post caption and comments section. The choice of where to place them largely depends on personal preference. While it doesn't impact the Instagram algorithm, including hashtags in the first comment can give your post a neater appearance. Experiment with both approaches and find what works best for your brand and audience.
Stay Clear of Banned Hashtags
Banned hashtags are those that go against community standards and guidelines. It is crucial to steer clear of these hashtags to maintain a positive reputation and prevent any negative implications for your brand.
Create Clear and Distinct Brand or Campaign Hashtags
When developing a hashtag for your brand or campaign, ensure it is specific, easy to read, and unlikely to be mistaken for other phrases. Engage in careful proofreading and consider seeking a colleague's input to avoid any potential hashtag fails. Numerous examples highlight the importance of attention to detail in this aspect.
By implementing these hashtag strategies and best practices, small business owners can effectively enhance their Instagram presence, expand their reach, and engage in meaningful conversations within their niche. Regularly reassess and optimize your hashtag sets to stay up to date with trending topics and maintain a competitive edge.
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